Vicki Dobbs Beck is a veteran entertainment executive with more than 30 years of experience driving innovation and digital transformation in support of storytelling. In 2015, she co-founded Lucasfilm and ILM’s award-winning Immersive Storytelling Studio, previously named ILMxLAB, and has since been at the helm pioneering innovation in immersive storytelling. Using technologies like virtual, augmented and mixed reality, ILM aspires to create connected, cross-platform experiences that transform places, spaces and our daily lives as we transition from story-telling, one way communication, to this much bigger idea of story-living where you’re in a world, making meaningful choices that drive the narrative forward. 

Under Vicki’s leadership, ILM has produced a robust portfolio of groundbreaking immersive experiences including CARNE y ARENA, directed by Alejandro Iñárritu and awarded a special Oscar by the Academy of Motion Picture Arts and Sciences; Vader Immortal: A Star Wars VR Series, winner of the PGA Innovation Award in 2020; and most recently, the Emmy award-winning “What If…? An Immersive Story” with Marvel Studios, the first-ever interactive Disney+ Original story for Apple Vision Pro.

Variety recently named Vicki one of the top 10 Entertainment Gaming leaders. She was also inducted into Constellation’s AX100 2024 – “Top 100 Global Trailblazers Leading the Evolution of Employee and Customer Experience Across Every Industry”; was named her a “Digital Innovator to Watch in 2020” by Variety, and in 2019, the Advanced Imaging Society recognized Vicki with a Distinguished Leadership Award for being a significant “entertainment industry growth catalyst.” 

Vicki is on the Executive Committee of the Television Academy’s Emerging Media Peer Group; a member of the Producers Guild of America; and a BAFTA Associate Member. She received her MBA from Stanford University’s Graduate School of Business where she also completed her undergraduate studies, earning a BA with distinction in International Relations.