VP, Franchise Marketing & Integrated Planning
Kayleen Walters provides global leadership for all aspects of Lucasfilm franchise marketing, with management responsibilities spanning its entire entertainment portfolio, including theatrical, home entertainment, and television.
Walters joined Lucasfilm in 2004 to manage global promotions for Star Wars: Episode III Revenge of the Sith. Since then she has led multiple marketing campaigns including the theatrical and television launches for Star Wars: The Clone Wars and the Star Wars: Episode I The Phantom Menace 3D global theatrical release. She also conceptualized and produced the #1 selling Blu-ray of all time, Star Wars: The Complete Saga, and acted as creative executive, developing multiple television documentaries including Star Wars: A Legacy Revealed, Star Warriors, and Indiana Jones: The Ultimate Quest.
Prior to joining Lucasfilm, Walters held positions at MGM and Universal Studios. She received her Bachelor of Arts degree from University of California, Berkeley.