Our Team

Howard Roffman

EVP, Franchise Management

Howard Roffman joined Lucasfilm in 1980. For the majority of his time prior to 2012, he served as the President of Lucas Licensing, and was responsible for the licensing and marketing of all Lucasfilm properties, including Star Wars and Indiana Jones. In 2012, following the acquisition of Lucasfilm by The Walt Disney Company, he transitioned to the role of EVP, Franchise Management, overseeing all activities related to the Star Wars brand.

Prior to joining Lucasfilm, Roffman served as a law clerk to the Honorable Bryan Simpson in the U.S. Court of Appeals for the Fifth Circuit. Thereafter, he worked as an associate at the Washington D.C. law firm of Morgan, Lewis & Bockius. In 1980, he joined Lucasfilm as Legal Counsel and soon after was promoted to General Counsel. In 1984, Roffman served as Acting Chief Operating Officer and in 1999 was appointed as President of Lucas Licensing.

In 1997, Roffman was selected as Entertainment Marketer of the Year by Brandweek magazine, and again in 1999 by the Entertainment and Promotional Marketing Association. In 2012, Roffman was inducted into the LIMA Licensing Hall of Fame by the International Licensing Industry Merchandisers’ Association.

Roffman attended the University of Pennsylvania and obtained his law degree from the University of Florida College of Law. He is a member of the Licensing Industry Merchandising Association and is also an inactive member of the California and Washington, D.C., Bar Associations. He is a member of the board of the San Francisco Film Society.

Roffman was born and raised in Philadelphia, Pennsylvania.